SHOPPING FOR INSIGHTS

by Nissa Hanna We’re back from Iconosphere a little more tan and a lot more energized. And we’d like to extend a special thank-you to the clients who joined us in Miami for some inspired shopping — all for research, of course. Our Retail Safari brought them to the intersection of Modern Day and Boundary […]

From Delhi to Beijing, by Way of Miami

by Josh Kimball Every year, Iconoculture throws a marketing and consumer insights extravaganza called Iconosphere. This year’s conference takes place in Miami, but as always, its insights are global. The wide-ranging agenda is stuffed with sessions on topics ranging from the Five Key Mom Segments to the future of shopping to a discussion examining what […]

PARANOID DROID

by Hans Eisenbeis As many of our clients undoubtedly were reminded last week at Iconosphere, our annual conference, we’re a pretty wired company. We work virtually, from all over the world — last count, 17 countries — on laptops and smartphones and even iPads. I was a little embarrassed, then, to show up at headquarters […]

BEING THERE

by Josh Kimball On Sunday, we landed at LAX for Iconoculture’s annual client event. Immediately upon arriving in the city, one can sense a distinctive rhythm. It’s not something quantifiable, and it’s only partially describable. Los Angeles’ tempo is its own; for me, it’s a comforting burble. The air tastes like exhaust and jasmine. And […]

THE SILVER SPHERES

by Shreya Mukherjee As the Global View team gets ready for Iconoculture’s annual client event, Iconosphere (May 17-19, Beverly Hills, CA), we’re hard at work studying and scrutinizing brands’ best practices from around the world. These are the winners that not only beat la crisis but also aced the cautious-consumer test. One finds quite a […]

FROM BROCCOLI TO ONLINE INSIGHTS

by Josh Kimball Each year, Iconoculture throws a consumer insights extravaganza-cum-raging poolside sleepover. This year’s Iconosphere is just months away — it takes place in L.A. May 17-19 — so around here, the research is flying. One of the ways we’re trying to better understand consumer mood and motivation is through social media research. I’ll […]

Podcast: What to Watch in a Train Wreck

Is this what the bottom feels like? Iconoculture’s consumer finance experts riff on the economy, the housing market, consumers’ fear, groupsolving and what to watch next. Download the podcast with Chris Keating, Derek Stubbs and Hans Eisenbeis here: Podcast: What to Watch in a Train Wreck 33 min., 54 sec.

WALKING AWAY WITH THE FUTURE

by Josh Kimball Last weekend, I, along with a cadre of colleagues, headed to Los Angeles for Iconosphere, Iconoculture’s annual cultural trend conference. In addition to the recession-proof and copiously flowing booze, what’s on everyone’s lips this year is our current economic crisis. Of course, for attendees of last October’s Iconosphere, the monumental happenings of […]