Tag Archives: NBA Finals

WOMEN, SPORTS AND MARKETING TO THE MODERN FAN

by Stefania Revelli The French Open. The LA Kings. The Euro 2012 soccer championships. Olympics fever. It’s an exciting time for sports fans, but especially for female fans. Women athletes often get less attention for their merit and more for their magnetism, while female fans are perceived as superficial and less knowledgeable (see the Baseball […]

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