Tag Archives: Mindful Matters

CHRISTMAS GETS REAL

by Gwyneth Holland It’s November, so that means consumers are already well surrounded by Christmas marketing. But in Europe, it’s taking on a more realistic tone than the warm and sparkly fantasy festivities depicted in years past. The new wave of holiday campaigns addresses the many difficulties of the season, with UK supermarket Asda creating […]

WHY WE WORK

by Josh Kimball If there’s one important thing Brad Pitt has given our culture, it’s a more nuanced understanding of human resources departments. In Moneyball, Pitt brings the scintillating tale of a Major League Baseball team’s talent management philosophy to the silver screen, explaining how organizations (and even entire institutions) can undervalue certain skills and […]

THE BIGGEST PICTURE

by Charlotte Beal As the world turns and consumers shift their behaviors and mindsets, Iconoculture has been gathering a (metric?) ton of content from across the globe. It’s the perfect moment to take stock of some of the big consumer drivers that businesses need to know about. The 44 Consumer Outlooks — our yearly snapshots […]

THINK ABOUT IT

by Josh Kimball ’Tis the season of buy, buy, buy. But more and more people are asking Why, why, why? It’s in trying to answer this question — what’s the why behind the buy? — that Iconoculture recently launched a new macrotrend, one we call Mindful Matters. The idea underpinning this macrotrend is that people […]

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