Tag Archives: Dedigitization

What’s it worth? Dedigitization raises the question with virtual-to-physical retrofits

by Jana Branch WHAT’S HAPPENING “Dedigitization,” a term recently coined by cultural commentator Rob Walker, describes virtual goods or iconography retrofitting into the physical world. He cites the smiley emoticon ring or Facebook “Like” rubberstamp. Physical to virtual. Virtual to physical. The pendulum swing is part of physics. Vinyl died and came back. Sci-fi characters […]


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