Tag Archives: Colgate

Website makes range of products available for sampling

by Guarav De WHAT’S HAPPENING “Tryvertising,” or, more simply, product sampling, has been around for ages in the marketing world. But the technique takes a digital step forward with SampleAndTry.com, a website that enables registered users to sample products from different categories (Afaqs.com, June 28, 2011). The website will reach out to consumers in 2,500 […]

To Mexicans, Palmolive is a hair care brand, too

by Abelardo de la Peña Jr. WHAT’S HAPPENING Palmolive is for dishes, right? Yes, but it’s also a favorite for hair in Mexico. Palmolive Caprice shampoos and conditioners are being stocked on Wal-Mart shelves in stores serving predominantly Latino populations. Colgate-Palmolive is banking on identifying products that Latinos miss from their home countries and importing […]

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