Tag Archives: Coca-Cola


by Katie Elfering Who performed well and who fell flat? In the wake of tragedies like Superstorm Sandy, some brands step up and offer assistance and solace to those affected. Other brands attempt to capitalize on the event via marketing messages. Either way, in our real-time, social-media-charged world, a mis-tweet, poorly timed email or off-tone […]


by Becky Sun In mid-September, Interbrand will come out with its annual ranking of Best Global Brands for the year. If the past is any indication, familiar names like Coca-Cola, McDonald’s, Nokia and Google will place in the top 10. At Iconoculture, Global View does something similar yet radically different. We reach out to our […]

Podcast: Breaking Down the Super Bowl

Consumer strategists Nancy Robinson and Neela Sakaria analyze the most important part of the big game … the commercials! Download the podcast here: Breaking Down the Super Bowl 23 min., 3 sec.


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