by Jana Branch
- Borrow a wheelbarrow. Lend a bike. Think of NeighborGoods as the Craigslist of lending and sharing sites, the first to go nationwide. It’s working to crack the model of building critical mass within neighborhoods (which no one has done yet).
- Features like an identity-verification system and lending-level privacy (so, for example, only close friends can see that your prized kayak is up for sharing) add a dose of control to the experience.
- NeighborGoods is built on the model of collaborative consumption that has taken off in thrift-driven times. But this goes beyond saving bucks à la Groupon. This actually introduces you to real live neighbors.
WHAT THIS MEANS TO BUSINESS