Antiques’ class act tops the salvaged-stuff set

thumbnailby Robert van Alstyne

KEY INSIGHTS

  • In February 2011 we tracked Web sentiment around five trash-to-treasure television programs.
  • PBS’ old standby Antiques Roadshow came out on top with 48% positive sentiment. A pair of more recent arrivals on the thrift-show scene from the History Channel came in second (Pawn Stars, 38% positive sentiment) and third (American Pickers, 36% positive sentiment). Discovery Channel’s Auction Kings placed fourth with 33% positive sentiment, and recent A&E addition Storage Wars brought up the rear with 28% positive sentiment.

WHAT THIS MEANS TO BUSINESS

  • When it comes to pawn-related programming, consumers prefer heartwarming stories of discovery and good-luck providence befalling Main Street Americans (Antiques Roadshow) over hard-knuckled professionals profiting from the misfortunes that have befallen others (the repossessed storage-container buyers making a living in Storage Wars).

RESOURCES

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