Dress rental services have recessionistas covered

thumbnailby Nissa Hanna

WHAT’S HAPPENING

  • To help recessionistas cope in this economy, apparel rental services are coming to the rescue.
  • Dress Vault facilitates the lending, borrowing, buying and selling of frocks. Members put pics of their dresses into their virtual closet and include a rental or purchase price (JCReport.com 2.12.09). Borrowers cover shipping costs, but not the cleaning bill.
  • Over in London, Girl Meets Dress is helping women look their best on a budget by loaning high-end dresses from designers like Diane Von Furstenberg, 3.1 Phillip Lim and Stella McCartney. The shopper designates her loaner length — from two nights to a month —and returns the dress in the package it was delivered in.

WHAT THIS MEANS TO BUSINESS

  • Clothing is often seen as a discretionary purchase, but devoted fashionistas want to stay true to their craft. As a result, some of these cash-conscious clotheshorses are looking for creative and savvy retail alternatives to help them stay in style without spending a lot.

RESOURCES

deliciousdiggstumble uponemail a friendpermalink

About these ads
Follow

Get every new post delivered to your Inbox.

Join 114 other followers

%d bloggers like this: